The visual identity of CLARICE RESTAURANTE was developed to translate the sophistication and the Brazilian soul into every detail. Situated in the heart of Copacabana, on the fourth floor of the Hilton Hotel, the restaurant’s name is a tribute to the iconic Brazilian writer Clarice Lispector, who lived near the hotel.
Clarice Restaurante
The restaurant seeks to combine Brazilian ingredients with techniques of international cuisine, offering a sophisticated gastronomy with a spectacular view of Copacabana beach in Rio de Janeiro.
GASTRONOMY WITH SEA VIEW
The logo, with its fluid handwriting, evokes the signature of an artist, a personal and authorial touch that reflects the chef’s cuisine. The handwritten font brings exclusivity, while the tagline anchors the brand in contemporary times.
PALETTE COLOR
Earthy tones like terracotta and dark brown refer to our roots and spices. The oil-green and turquoise bring the freshness and immensity of the Copacabana sea, while vibrant touches of lemon green and olive represent the freshness of the ingredients. Together, these colors create a versatile visual universe, which allows the brand to transition from classic to contemporary with naturalness.
TYPOGRAPHY
The name CLARICE, with an authorial calligraphy, gives personality and a touch of artistic genius. To complement, the word RESTAURANTE appears in a minimalist source, communicating the standard of excellence of the Hilton service. The brand functions as an elegant frame for what really matters: the vibrant Brazilian cuisine and the Rio landscape.
The result is a brand that not only names a place but tells a story: that of a gastronomic experience that combines the authenticity of local ingredients with the elegance of international haute cuisine.
CLIENT/YEAR:
Hilton Copacabana, 2022
PROJECTS:
Visual identity creation
Menu, table displays
LOCATION:
Rio de Janeiro | Brazil