The DA MATA | SPA, VIVÊNCIAS E NATUREZA (DA MATA | SPA, EXPERIENCES AND NATURE) was born with the purpose of providing experiences of emotional and spiritual development, through courses and vibrational therapies aimed at the inner harmonization and expansion of consciousness. By creating the visual identity of the brand, I was inspired by the regenerating force of nature and the ancestry of the forest as a healing space. The central idea was to translate this invitation to reconnect with what is essential.
Da Mata
The forest represents both the external universe of nature and the inner universe of the human being. The brand invites a dive — into yourself, toward clarity, balance and peace.
IN CONNECTION WITH NATURE
I created an symbol that represents a human figure in a meditative position, wrapped in shapes that resemble leaves. This composition carries several layers: it speaks of spiritual growth and ascension, of integration with nature, and of the state of balance and harmony that the brand proposes to awaken.
PALETTE COLOR
The color palette is an essential element of your identity, see why:
. Greens in soft tones: refer directly to the forest, to vitality. They express balance, freshness and connection with the physical body and land.
. Neutral tones (beige and brown): contribute to a light, spiritual and welcoming atmosphere. They balance the green and allow the brand to communicate with smoothness and presence.
. Pink tea: a “brush” with a warmer color offers the contrast when necessary.
TYPOGRAPHY
I chose for a contemporary language, with rounded shapes and personalized stroke. Notice the use of negative space in the letter “a”, which brings the outline of a sheet. This choice helps communicate some important pillars of the brand, such as:
. Clarity of his area of expertise.
. Lightness and welcome, reflecting the welfare proposal.
. Neutrality that allows the brand to adapt to different supports and applications.
The complement of the name with the terms spa | vivências | natureza (spa | experiences | nature) acts as a conceptual reinforcement, connecting the services offered with the values of the brand.
With the visual identity of DA MATA, my intention was to go beyond the communication of the services; I wanted to create a real space of presence. Every detail, from the brand to the collateral materials, was thought to offer an experience of care and expansion.
I sought to align the visual universe with the core values of the brand: connection, intuition and transformation. Everything was planned to convey this proposal in a delicate and coherent way with the essence of the place.
CLIENT/YEAR:
José Paulo Saraiva, 2022
PROJECT:
Visual identity creation
LOCATION:
São Paulo | Brazil