The visual identity project for the DRA. ANDREA TAIRA, a dermatologist, was developed to reflect a brand positioning that goes beyond superficial aesthetics. Specializing in dermatological treatments, Andrea focuses on skin health and functional improvement in contrast to purely aesthetic approaches.
Dra. Andréa Taira
The visual identity establishes a balance between the human sensitivity required by the care of aging and skin conditions.
POSITIONING OF CARE AND AUTHORITY
The moodboard served as naturalness and sophistication. Visual elements, such as soaps and exfoliation products, suggest an organic palette with a touch of delicacy, while the focus on mature skin textures and images of clinical procedures reinforce the seriousness and focus on actual and long-lasting treatment.
The logo design incorporates a subtle but significant graphic element: digital as a watermark and as a texture for the letter O in a dermatologist.
PALETTE COLOR
The color palette was carefully selected to communicate the central values of the brand, using shades that refer to nature and clinical confidence. The choice of sober and earthy colors gives the brand a timeless elegance.
TYPOGRAPHY
Typography is one of the pillars of identity, using a strategic contrast to communicate the duality of the brand: personal touch and medical authority.
The lowercase in the serif font softens the formality, focusing on the person behind the brand, while the specialty in uppercase and non-serif font, ensures the immediate recognition of their specialty.
The visual identity of DRA. ANDREA TAIRA communicates that the treatments are carried out with a natural care and medical expertise, positioning her as a professional who values the health and real beauty of the skin, instead of only superficial aesthetic solutions.
CLIENT/YEAR:
Andrea Taira, 2022
PROJECT:
Visual identity creation
LOCATION:
São Paulo | Brazil