The visual identity developed for the acupuncturist JORGE SIMÕES was designed to convey the fundamental values of his practice: balance, health and professionalism. Each element, from the color palette to the typography, has been carefully selected to reflect the essence of acupuncture and the care offered to its patients.
Jorge Simões
CONNECTION, BALANCE AND WELL-BEING
The main symbol is a stylized mandala, formed by elements that refer to acupuncture needles. This circular and symmetrical form evokes concepts of harmony, cycle and connection, pillars of traditional Chinese medicine. The arrangement of the elements suggests a central point of energy, representing the body as an integrated system where balance is the key to health.
COLOR PALETTE
The color palette combines shades of olive green with neutral grays, creating an atmosphere of serenity, confidence and professionalism. Green, associated with nature and renewal, suggests vitality and healing. Gray balances the composition.
The combination of these shades creates a soft and elegant contrast, which is both modern and welcoming and brings credibility to the brand.
TYPOGRAPHY
The typography used is a non-serif one, with a clean and contemporary design. The choice of lowercase letters conveys an accessible and human approach, while the geometric structure of the letters reinforces the accuracy and technical knowledge of the professional.
The tagline, ACUPUNTURA & FISIOTERAPIA (ACUPUNCTURE & PHYSIOTHERAPY) uses a lighter font, complementing the main name and highlighting the promise of comprehensive care.
The visual identity project for JORGE SIMÕES fulfills the goal of visually translating the delicacy and accuracy of acupuncture. The resulting brand is strong and memorable, clearly and elegantly communicating the values of a professional dedicated to promoting health and balance, and establishing a trusting connection with their patients from the first contact.
CLIENT/YEAR:
Jorge Simões, 2020
PROJECT:
Visual identity creation
LOCATION:
Rio de Janeiro | Brazil