In the universe of haute couture and unforgettable moments, such as wedding day, preservation and care with garments transcend simple washing. It is in this scenario that LAVECIA positions itself as a specialized laundry, dedicated to the washing, sanitization and restoration of wedding dresses and haute couture pieces.
Lavecia
LAVECIA was born from the perception of a gap in the laundry market: the need for a highly specialized service for parts that require differentiated attention. Wedding dresses, with their noble fabrics, complex embroidery and intricate details, and the creations of haute couture, which are true works of art, cannot be treated like ordinary clothes.
SOPHISTICATION AND DELICACY: THEIR MAIN ATTRIBUTES
The visual identity was developed to reflect this philosophy, conveying confidence, delicacy and an accessible sense of luxury. The symbol of the heart directly refers to the care and love dedicated to each piece. For wedding dresses, in particular, the heart symbolizes the sentimental value and importance of the moment the gown represents. It is a reminder that LAVECIA not only cleans, but takes care of memories.
COLOR PALETTE
The chromatic choice in shades of pink and dark gray balances emotion and rationality. The rose brings femininity, softness and affection, while the gray reinforces the idea of solidity and credibility. Together, these colors create a sophisticated and welcoming atmosphere, aligned with the demanding public of LAVECIA.
The detail of the point of the i in a vibrant pink shade creates a point of visual interest and harmoniously connects the text to the graphic element.
TYPOGRAPHY
The choice of typography is essential to complement the graphic symbol and reinforce the brand message. The serif font gives an air of tradition and reliability, without falling into the old-fashioned. It suggests a service with expertise and a legacy of quality.
The use of tiny letters softens the formality, making the brand more accessible and friendly, without losing elegance.
Through a graphic symbol that evokes care and renewal, and a typography that conveys elegance and confidence, LAVECIA establishes itself as the reference in washing and restoration of wedding dresses and haute couture in Rio de Janeiro. It is an identity that not only attracts the target audience, but also reinforces a service of excellence.
CLIENT/YEAR:
Caísa Figueiredo, 2023
PROJECTS:
Visual identity creation
Prints, social media,
sticker application, car wrapping
LOCATION:
Rio de Janeiro | Brazil