The visual identity project of the MORANGOS DUAS BARRAS was born to tell the story of a singular enterprise, led by a lawyer who decided to redirect his career and invest in the cultivation of strawberries without pesticides, located in the city of Duas Barras, in the mountainous region of Rio de Janeiro. This movement of change has inspired a brand that unites the strength of tradition with the freshness of a new beginning.
Morangos Duas Barras
AGROECOLOGICAL STRAWBERRIES
The logo focuses on a stylized representation of two strawberries, which come together to form a heart. This fusion is a visual element that not only directly refers to the name MORANGOS DUAS BARRAS, but also infuses the brand with feelings of passion and care. The simplicity of the drawing, which outlines strawberries in an organic and almost artisanal way, reinforces the idea of naturalness and proximity to the land.
COLOR PALETTE
It is one of the strongest pillars of the project, as it brings the essence of strawberries.
. Red transmits energy and, above all, freshness and appetite. It is a color that naturally attracts the look and stimulates the purchase.
. The darker brown, present in the contours and typography, offers a solid contrast.
. The green of the leaves, although discreet, is crucial to complete the image of the strawberry, when adding an element of growth.
TYPOGRAPHY
The rounded font talks to the symbol in a natural way. It conveys welcome and humanity, reflecting the essence of a business that is born of the heart and dedication of those who decided to write a new story.
In addition, the font choice conveys an inviting tone, aligning with the nature of the product and the proposal of a family and artisanal business. Readability is prioritized, ensuring that the brand name is easily recognized and memorized.
The visual identity of MIORANGOS DUAS BARRAS goes beyond a graphic representation: it carries the spirit of change, the passion for a new beginning and the sweet taste of believing in new paths.
In seeking to reflect the essence of the venture (the career transition to the natural products sector), the result of the project showed the freshness and dedication behind the brand. The logo, with its stylized strawberries and the vibrant and earthy color palette, along with typography, has established a visual connection that aligns business values with its audience.
CLIENT/YEAR:
Marcelo Gondim, 2024
PROJECTS:
Visual identity creation
Packaging, prints
PowerPoint presentations
LOCATION:
Duas Barras, Rio de Janeiro | Brazil