RAHMEN | ESQUADRIAS EM PVC emerges as a strategic development of VEDASOM, a company consolidated in the aluminum acoustic window market. The main objective of this new venture was to fill a market gap: the high-standard PVC frame segment.
Rahmen
The project consisted of creating a visual identity that, although it benefited from the expertise and credibility of the head office, was to establish a clear positioning of affordable luxury, superior design and excellence in finishing. The target audience, composed of A/B classes, architects and builders, required visual communication that conveyed technical precision and durability.
SYMBOL AS MINIMALIST REPRESENTATION
The visual identity was developed to translate this new value proposition: more sophisticated, modern and focused on finish and quality. The symbol starts from the idea of geometric lines that refer to the structure of the frames. The fine trait and the use of modular shapes reinforce the feel of a more contemporary design.
COLOR PALETTE
The choice of the color palette was fundamental for the alignment with the public, which values neutrality and sophistication.
The shades of light gray with the blue “washed” and the mint green show solidity and elegance. The idea of going for the cooler colors (rather than the hottest/vibrant ones) was with the intention of associating the brand with a sense of seriousness.
TYPOGRAPHY
The typography used is a non-serif one, with balanced spacing and straight strokes. His choice was for the purpose of projecting an image of modernity and functionality.
The detail of the letters with cutouts at the ends gives a powerful visual metaphor. These cuts reflect the millimeter precision and the perfect fitting of PVC frames.
By opting for minimalist, geometric and sober-colored, RAHMEN positions itself distinctly in the market. The brand communicates, in a non-verbal way, that its frames are more than functional components; they are elements of architectural design that add aesthetic and technical value to high-level projects. The result is a cohesive and strong identity, ready to win the trust of architects and clients seeking excellence.
CLIENT/YEAR:
André Coutrim, 2023
PROJECT:
Visual identity creation
LOCATION:
Rio de Janeiro | Brazil