DOCE COPA is a handmade confectionery located in Copacabana, Rio de Janeiro (Brazil), created by Diogo Bourguignon. An expert in pies, cakes, brownies and cookies, Diogo transforms simple ingredients into affection – and it was precisely this essence that I sought to translate into the brand’s visual identity.
Doce Copa
From the logo to the applications, such as packaging and digital menus, everything was thought to bring affection and care, as a dessert made by someone in the family. I wanted to develop an identity that would invite the public to taste not only the products, but all the experience involved in the universe of DOCE COPA.
BUILDING THE ATMOSPHERE OF PASTRY ARTS
The starting point of the project was the affective and unpretentious atmosphere of the confectionery. I worked to unite the retro charm of neighborhood sweets with the lightness of life by the sea. The name DOCE COPA already brings this proposal in its own meaning: ‘doce’ (sweet) for the affection and ‘Copa’ as a reference to Copacabana, reinforcing the bond with the neighborhood and its light and relaxed lifestyle. The visual identity was designed to express this belonging and generate immediate identification with the Rio de Janeiro public.
COLOR PALETTE
The color palette works with the contrast between the turquoise, which translates the lightness and freshness of the brand, and the chocolate brown, which refers to the universe of flavors. This combination expresses both the sensory pleasure and the Rio identity of the pastry arts.
About the icon, the batsman’s handle follows the brown, while the wire accompanies the typography turquoise, creating unity and harmony in the set.
TYPOGRAPHY
The choice of typography played an essential role in this process. I chose a cursive font with rounded strokes in order to bring a sense of welcome, such as the pastries prepared by Diogo.
To balance the lettering, I developed a central icon: the mass beater. In addition to representing artisanal production, it brings the idea of movement and preparation, two fundamental elements in the pastry art.
The tagline “A treat made with love” summarizes the purpose of the brand. It reinforces the affective and artisanal aspect of his work, connecting the audience with a clear promise of sensory and emotional experience.
The final design fulfills a strategic role in creating an identity aligned with the brand’s purpose: to deliver love in the form of a treat. Visual communication acts as a link between the product and the consumer, valuing the authorial work of Diogo and positioning DOCE COPA as a confectionery that offers more than flavor: it offers memory and affection.
CLIENT/YEAR:
Diogo Bourguignon, 2022
PROJECTS:
Visual identity creation
Packaging, digital menus
LOCATION:
Rio de Janeiro | Brazil